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Author Question: Which cultural group relies strongly on recommendations from opinion leaders within their social ... (Read 238 times)

c0205847

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on: Jun 23, 2018
Which cultural group relies strongly on recommendations from opinion leaders within their social network?
 
  A) Europeans
  B) South Americans
  C) Africans
  D) Americans
  E) Asians

Question 2

When developing a social media strategy, what is the first issue that needs to be determined?
 
  A) What are the goals when using social media?
  B) What is the cost of developing social media sites?
  C) What type of social media strategy should be in place?
  D) How will employees interact with social media?
  E) What social media sites should be utilized?


jonathanballen97

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: E
Explanation: E) Research has found that purchasers rely on recommendations from opinion leaders in their social networks. Purchasers are also influenced by social media that is entertaining.

Answer to Question 2

Answer: A
Explanation: A) Social media offers a suite of powerful tools for helping you engage new customers and maintain and strengthen your connections with old ones. But it's important to use these tools strategically. Analyze goals, audience, and social media options to develop a social media strategy.


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