Author Question: What step of the AIDA process should motivate your customer to act or purchase goods? A) ... (Read 46 times)

nmorano1

  • Hero Member
  • *****
  • Posts: 598
What step of the AIDA process should motivate your customer to act or purchase goods?
 
  A) Attention
  B) Innovation
  C) Action
  D) Deals
  E) Intelligence

Question 2

What is the similarity between direct and indirect formats for recommendations?
 
  A) Both position the recommendation in the same place.
  B) Both omit mention of potential objections.
  C) Both specifically identify the proposal in the subject line.
  D) Both begin with information putting the situation in context.
  E) Both conclude with a call to action.



bpool94

  • Sr. Member
  • ****
  • Posts: 354
Answer to Question 1

Answer: C
Explanation: C) The final step of the AIDA persuasive strategy is to motivate your customer to act and purchase the product or service.

Answer to Question 2

Answer: E
Explanation: E) Both organizational methods end with a specific call to action. Notable differences are the position of the recommendation, wording of the subject line (proposal is hinted at in indirect organization), and the inclusion of introductory context that builds up to the recommendation in the indirect method. Both methods do, in fact, respond to potential objections.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

For a complete list of videos, visit our video library