This topic contains a solution. Click here to go to the answer

Author Question: Which of the following offers data and other information in the report, without analysis or ... (Read 101 times)

justinmsk

  • Hero Member
  • *****
  • Posts: 524
Which of the following offers data and other information in the report, without analysis or recommendation?
 
  A) Indirect reports
  B) Long reports
  C) Proposals
  D) Analytical reports
  E) Informational reports

Question 2

How has social media affected the writing of promotional messages and the AIDA plan?
 
  What will be an ideal response?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ErinKing

  • Sr. Member
  • ****
  • Posts: 362
Answer to Question 1

Answer: E
Explanation: E) Informational reports offer data, facts, feedback, and other types of information, without analysis or recommendations.

Answer to Question 2

Answer: The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations. Facilitate community building by giving customers and other audiences an opportunity to connect with you and one another, such as on your Facebook page or through members-only online forums. Listen at least as much as you talk. Listening is just as essential for online conversations as it is for in-person conversations. Initiate and respond to conversations within the community. Through content on your website, blog postings, social network profiles and messages, newsletters, and other tools, make sure you provide the information customers need in order to evaluate your products and services. Use an objective, conversational style; people in social networks want useful information, not advertising speak. Provide information people want. Identify and support your champions. In marketing, champions are enthusiastic fans of your company and its products. Champions are so enthusiastic they help spread your message (through their blogs, for instance), defend you against detractors, and help other customers use your products. Be real. Trying to tack social media onto a consumer-hostile business is likely to fail as soon as stakeholders see through the superficial attempt to be social. In contrast, social media audiences respond positively to companies that are open and conversational about themselves, their products, and subjects of shared interest. Integrate conventional marketing and sales strategies at the right time and in the right places. AIDA and similar approaches are still valid for specific communication tasks, such as conventional advertising and the product promotion pages on your website.




justinmsk

  • Member
  • Posts: 524
Reply 2 on: Jun 23, 2018
YES! Correct, THANKS for helping me on my review


gcook

  • Member
  • Posts: 343
Reply 3 on: Yesterday
Gracias!

 

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

For a complete list of videos, visit our video library