Author Question: When using blogs and websites to provide the information customers need, what social media guideline ... (Read 745 times)

pragya sharda · **on:** Jun 23, 2018

When using blogs and websites to provide the information customers need, what social media guideline is being utilized?

A) Facilitating community building
B) Listening as much as talking
C) Initiate and responding to conversations with the community
D) Integrating conventional marketing strategies at the right time in the right place
E) Being real

Question 2

What can using Q&A sites or providing brief answers posted on the social media site, do for the organization?

A) Allow the organization to respond to conversations within the community
B) Identify and support product champions
C) Allow the organization to provide information people want
D) Integrate conventional marketing techniques
E) Facilitate community building

olderstudent · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) Initiate and respond to conversations within the community. Through content on your website, blog postings, social network profiles and messages, newsletters, and other tools, make sure you provide the information customers need in order to evaluate your products and services. Use an objective, conversational style; people in social networks want useful information, not advertising speak.

Answer to Question 2

Answer: C
Explanation: C) Provide information people want. Whether it's industry-insider news, in-depth technical guides to using your products, or brief answers to questions posted on community Q&A sites, fill the information gaps about your company and its products.