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Author Question: AIDA is a unidirectional method that essentially talks at audiences, not with them. Indicate ... (Read 63 times)

segrsyd

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on: Jun 23, 2018
AIDA is a unidirectional method that essentially talks at audiences, not with them.
 
  Indicate whether the statement is true or false.

Question 2

The AIDA plan will work for direct as well as indirect message formats.
 
  Indicate whether the statement is true or false.


lin77x

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: TRUE
Explanation: With either the direct or indirect approach, AIDA and similar models do have limitations. AIDA is a unidirectional method that essentially talks at audiences, not with them.

Answer to Question 2

Answer: TRUE
Explanation: The AIDA model is tailor-made for using the indirect approach, allowing you to save your main idea for the action phase. However, it can also work with the direct approach, in which case you use your main idea as an attention-getter, build interest with your argument, create desire with your evidence, and emphasize your main idea in the action phase with the specific action you want your audience to take.


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