Author Question: Which of the following allows the writer to borrow from something familiar to explain something ... (Read 89 times)

pepyto · **on:** Jun 23, 2018

Which of the following allows the writer to borrow from something familiar to explain something unfamiliar?

A) Attention getting devices
B) Analogy
C) Circular reasoning
D) Cause and effect
E) Reinforcement

Question 2

Which section of the AIDA plan would include any deadlines that might be applicable?

A) Action
B) Interest
C) Demand
D) Desire
E) Attention
Which of the following best describes a limitation of the AIDA plan?

steff9894 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) With analogy, you reason from specific evidence to specific evidence, in effect borrowing from something familiar to explain something unfamiliar. For instance, to convince management to add chat room capability to the company's groupware system, you could explain that it is like a neighborhood community center, only online.

Answer to Question 2

Answer: B
Explanation: B) AIDA is a unidirectional method that essentially talks at audiences, not with them. Second, AIDA is built around a single event, such as asking an audience for a decision, rather than on building a mutually beneficial, long-term relationship.