Author Question: Which of the following are based on the feelings or sympathies of the audience? A) Persuasive ... (Read 68 times)

Sufayan.ah · **on:** Jun 23, 2018

Which of the following are based on the feelings or sympathies of the audience?

A) Persuasive messages
B) AIDA formatted messages
C) Emotional appeals
D) Direct appeals
E) Logical appeals

Question 2

Which step in the AIDA allows the writer to explain how the change will benefit the audience and answers potential objections?

A) Interpersonal
B) Interest
C) Demand
D) Desire
E) Attention

phuda · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) Persuasive business messages combine emotional appeals (which call on feelings and sympathies) and logical appeals (which call on reason, using analogy, induction, or deduction).

Answer to Question 2

Answer: D
Explanation: D) The desire section helps audience members embrace your idea by explaining how the change will benefit them and answers potential objections.