Author Question: One way to minimize negative comments on social media is to do what? A) Allow users to post ... (Read 106 times)

nramada · **on:** Jun 23, 2018

One way to minimize negative comments on social media is to do what?

A) Allow users to post comments on the company's Facebook page
B) Engage with stakeholders as a long-term strategy
C) Respond promptly to all negative comments, whenever possible
D) Allow users to start online discussions on company sponsors sites
E) Ignore negative comments and only engage with stakeholder comments that are positive

Question 2

The best way to increase credibility and survive online attacks is to do what?

A) Monitor conversations
B) Evaluate all negative messages
C) Respond appropriately
D) Take legal action
E) Engage stakeholder before negative information appears

wtf444 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) The most important step in responding to negative information has to be done before the negative information appears, and that is to engage with communities of stakeholders as a long-term strategy. Companies that have active, mutually beneficial relationships with customers and other interested parties are less likely to be attacked unfairly online and more likely to survive such attacks if they do occur.

Answer to Question 2

Answer: E
Explanation: E) Companies that have active, mutually beneficial relationships with customers and other interested parties are less likely to be attacked unfairly online and more likely to survive such attacks if they do occur. In contrast, companies that ignore constituents or jump into spin doctoring mode when a negative situation occurs don't have the same credibility as companies that have done the long, hard work of fostering relationships within their physical and online communities.