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Author Question: Which of the following is a disadvantage to curation sites? A) Curation sites have the potential ... (Read 199 times)

stephzh

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on: Jun 23, 2018
Which of the following is a disadvantage to curation sites?
 
  A) Curation sites have the potential to reshape audience behavior.
  B) Curation sites can include extensive shared expertise in a variety of fields.
  C) Curation sites allow anyone in the community to share experiences.
  D) Curation sites require tight control over the message.
  E) Curation sites have little regulation regarding content ownership.

Question 2

Allowing a company to organize all its videos in one place, making it easy for visitors to get automatic video updates is an example of what?
 
  A) Firehouse effect
  B) Community sites
  C) User generated content
  D) Promotional messaging
  E) Branded channeling


aham8f

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: E
Explanation: E) New curation tools, including Pinterest and Scoop.it, make it easy to assemble attractive online magazines or portfolios on specific topics. Although it raises important issues regarding content ownership and message control, curation has the potential to bring the power of community and shared expertise to a lot of different fields; ultimately, it could reshape audience behavior and therefore the practice of business communication.

Answer to Question 2

Answer: E
Explanation: E) A branded channel on YouTube lets a company organize all its videos in one place, making it easy for visitors to browse the selection or subscribe to get automatic updates of future videos. Sharing features let fans share videos through email or their accounts on Twitter, Facebook, and other platforms.


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