Author Question: When are social networks most effective? A) When the network is dedicated to a specific specialty ... (Read 153 times)

Garrulous · **on:** Jun 23, 2018

When are social networks most effective?

A) When the network is dedicated to a specific specialty
B) When the network has filtering capability
C) When the networks allow all participants to give and receive information
D) When the networks provide meaningful user content controlled by the organization
E) When the networks provide meaningful user content without company input

Question 2

Communities of interest formed around a specific product are referred to as what?

A) Brand socializers
B) Sentiment analyst
C) Target markets
D) Brand communities
E) Teasers

mjbamaung · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) Regardless of the purpose and audience, social networks are most beneficial when all participants give and receive information, advice, support, and introductionsjust as in offline social interaction.

Answer to Question 2

Answer: D
Explanation: D) Communities of interest that form around a specific product are sometimes called brand communities, and nurturing these communities can be a vital business communication task. A majority of consumers now trust their peers more than any other source of product information, so formal and informal brand communities are becoming an essential information source in consumer buying decisions.