Answer to Question 1
Answer: Consistency: Throughout each message, be consistent in your use of margins, typeface, type size, spacing, color, lines, and position. In most cases, you will want to be consistent from message to message as well; that way, audiences who receive multiple messages from you recognize your documents and know what to expect.
Balance: Balance is an important but sometimes subjective design issue. One document may have a formal, rigid design in which the various elements are placed in a grid pattern, whereas another may have a less formal design in which elements flow more freely across the pageand both could be in balance. Like the tone of your language, visual balance can be too formal, just right, or too informal for a given message.
Restraint: Strive for simplicity. Don't clutter your message with too many design elements, too many colors, or too many decorative touches.
Detail: Pay attention to details that affect your design and thus your message. For instance, extremely wide columns of text can be difficult to read; in many cases a better solution is to split the text into two narrower columns.
Answer to Question 2
Answer: FALSE
Explanation: In contrast to justified type, flush-left, ragged-right type creates a more open appearance on the page, producing a less formal and more contemporary look. Spacing between words is consistent, and only long words that fall at the ends of lines are hyphenated.
If you want to show differences between items at the same time, a bar graph is more effective than a
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Gestalt principles of form and perception
What are examples of ideal forms?
Sample of a business card design.
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