Author Question: Which of the following combinations is used most often on the job today? A) Written medium, ... (Read 54 times)

nelaaney

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Which of the following combinations is used most often on the job today?
 
  A) Written medium, digital channel
  B) Visual medium, print channel
  C) Visual medium, digital channel
  D) Oral medium, digital channel
  E) Written medium, print channel

Question 2

Which of the following is an advantage of combining visuals with supporting text?
 
  A) Today's audiences are bombarded with messages, so anything that communicates quickly is welcome.
  B) Visuals along are less effective at describing complex ideas, making supporting text essential.
  C) Visuals often show parts and relationships that make up the whole, and supporting text is used to fill in the gaps.
  D) Diagrams and symbols must be explained to other cultures to ensure understanding.
  E) Visual images can offer explanations and text can be used to identify essential elements of the visual.



momolu

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Answer to Question 1

Answer: E
Explanation: E) Most business communication efforts will involve written medium, digital channel with everything from 160-character tweets to website content to book-length reports distributed as portable document format (PDF) files. Business uses of written, digital messages keeps evolving as companies look for ways to communicate more effectively. For example, email has been a primary business medium for the past decade or two, but it is being replaced in many cases by a variety of other digital formats.

Answer to Question 2

Answer: A
Explanation: A) Messages that combine powerful visuals with supporting text can be effective for a number of reasons. Today's audiences are pressed for time and bombarded with messages, so anything that communicates quickly is welcome. Visuals are also effective at describing complex ideas and processes because they can reduce the work required for an audience to identify the parts and relationships that make up the whole. Also, in a multilingual business world, diagrams, symbols, and other images can lower communication barriers by requiring less language processing. Finally, visual images can be easier to remember than purely textual descriptions or explanations.



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