Author Question: The solution section in a proposal A) explains how your proposal will help readers meet their ... (Read 92 times)

Beheh · **on:** Jun 23, 2018

The solution section in a proposal

A) explains how your proposal will help readers meet their business objectives.
B) reviews the reader's situation and established the need for action.
C) states the boundaries of the proposal.
D) convinces the reader that a problem or an opportunity exists.
E) orients the reader to major divisions of information.

Question 2

Generally speaking, an effective proposal can

A) follow the AIDA model.
B) follow the plan for good-news messages.
C) avoid the you attitude.
D) be as vague as possible.
E) rely entirely on primary evidence.

ankilker · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: A
Explanation: A) Briefly describe the change you propose and highlight your key selling points and their benefits, showing how your proposal will help readers meet their business objectives.

Answer to Question 2

Answer: A
Explanation: A) The AIDA model of gaining attention, building interest, creating desire, and motivating action is an effective tool for persuasion. Much less effective is using a plan not suited to proposals, avoiding the you attitude, being vague, and using only primary evidence.