Author Question: The two most common primary research methods are A) websites and books. B) experiments and ... (Read 36 times)

wenmo · **on:** Jun 23, 2018

The two most common primary research methods are

A) websites and books.
B) experiments and observations.
C) surveys and interviews.
D) test panels and experiments.
E) reports and memos.

Question 2

An online survey is vulnerable to ________ because it captures only the opinions of those who visit the site and choose to participate.

A) sampling bias
B) backchannel static
C) circular reasoning
D) emotional manipulation
E) transactional dysfunction

perkiness · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) Surveys and interviews are the most commonly used techniques for obtaining primary research. Less common primary-research techniques include observations, such as tracking the behavior of website visitors, and experiments in special situations, such as test marketing.

Answer to Question 2

Answer: A
Explanation: A) An online survey is susceptible to sampling bias because it captures only the opinions of those who visit the site and choose to participate, which might not be a representative sample of the population.