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Author Question: If price is one of your strong selling points, you should A) mention special offers, such as ... (Read 49 times)

melly21297

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on: Jun 23, 2018
If price is one of your strong selling points, you should
 
  A) mention special offers, such as volume discounts, before actually stating the price.
  B) decrease the perception that the price is high.
  C) break the total price into smaller units.
  D) give the price a place of prominence in the message.
  E) not overemphasize it, since you might need to use this advantage later.

Question 2

Successful marketing and sales messages begin with
 
  A) an understanding of audience needs.
  B) an awesome marketing campaign.
  C) a persuasive call to action.
  D) an all-out effort to recruit marketing personnel.
  E) an explanation of how benefits can be delivered.


aidanmbrowne

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: D
Explanation: D) Any strong selling point should always be featured prominently in a message. If price is what you think your audience is interested in, it should be featured in a prime location in your message.

Answer to Question 2

Answer: A
Explanation: A) As with every other business message, successful marketing and sales messages start with an understanding of audience needs.


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