This topic contains a solution. Click here to go to the answer

Author Question: When it comes to persuasive messages, the direct approach A) is rarely used. B) is often ... (Read 97 times)

Kikoku

  • Hero Member
  • *****
  • Posts: 540
When it comes to persuasive messages, the direct approach
 
  A) is rarely used.
  B) is often preferable with an audience with whom you have a close relationship.
  C) is used only by top management.
  D) does not require inclusion of justifications or explanations.
  E) is used when you need to rely more on the strength of your message than your reputation.

Question 2

AIDA stands for
 
  A) appeal, indirect, direct, action.
  B) anticipate inquiry in doing adjustments.
  C) assume, insist, describe, act.
  D) attention, interest, desire, action.
  E) assess, inform, decide, anticipate.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

sierrahalpin

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

Answer: B
Explanation: B) The direct approach is likely to be successful only with audiences who are receptive to your message. Receptive audiences will tune right in to the details of the proposal if they are interested in what you are selling. When you have a close relationship with your audience and the message is welcome or at least neutral, the direct approach can be effective.

Answer to Question 2

Answer: D
Explanation: D) Using the AIDA model to persuade someone to purchase your product, you first work to gain the attention of your audience, and then try to secure a genuine interest in your product. This is followed by creating the desire on an emotional level to obtain your product and finally carrying out the action to actually purchase the product.




Kikoku

  • Member
  • Posts: 540
Reply 2 on: Jun 23, 2018
:D TYSM


strudel15

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

For a complete list of videos, visit our video library