Author Question: When it comes to persuasive messages, the direct approach A) is rarely used. B) is often ... (Read 42 times)

Kikoku · **on:** Jun 23, 2018

When it comes to persuasive messages, the direct approach

A) is rarely used.
B) is often preferable with an audience with whom you have a close relationship.
C) is used only by top management.
D) does not require inclusion of justifications or explanations.
E) is used when you need to rely more on the strength of your message than your reputation.

Question 2

AIDA stands for

A) appeal, indirect, direct, action.
B) anticipate inquiry in doing adjustments.
C) assume, insist, describe, act.
D) attention, interest, desire, action.
E) assess, inform, decide, anticipate.

sierrahalpin · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) The direct approach is likely to be successful only with audiences who are receptive to your message. Receptive audiences will tune right in to the details of the proposal if they are interested in what you are selling. When you have a close relationship with your audience and the message is welcome or at least neutral, the direct approach can be effective.

Answer to Question 2

Answer: D
Explanation: D) Using the AIDA model to persuade someone to purchase your product, you first work to gain the attention of your audience, and then try to secure a genuine interest in your product. This is followed by creating the desire on an emotional level to obtain your product and finally carrying out the action to actually purchase the product.