In preparing to write persuasive messages, what two categories of ...

[jazziefee]

In preparing to write persuasive messages, what two categories of information are vital to understanding the needs of your audience?
 
  What will be an ideal response?

Question 2

Most persuasive business messages involve requests for action.
 
  Indicate whether the statement is true or false.

[juiceman1987]

Answer to Question 1

Answer: Demographics (the age, gender, occupation, income, education, and other quantifiable characteristics of your audience) are very important. Psychographics (the personality, attitudes, lifestyle, and other psychological characteristics of your audience) are also vital to consider in customizing your message for your audience.

Answer to Question 2

Answer: TRUE
Explanation: The majority of your persuasive business messages will involve requests for action.