Establishing credibility in persuasive messages A) is ...

[jparksx]

Establishing credibility in persuasive messages
 
  A) is impossible unless the audience is already familiar with you.
  B) is a waste of time, since data and evidence are the only things audiences find convincing.
  C) requires a condescending, know-it-all tone.
  D) works only when you make negative comments about your company's competitors.
  E) is essential when you are trying to persuade a hostile or skeptical audience.

Question 2

Differences in organizational culture
 
  A) don't affect persuasive messages.
  B) can profoundly affect the success of a persuasive message.
  C) are important when addressing international audiences, but not those in the U.S.
  D) are so complex that no one can truly understand them.
  E) are important to consider for negative messages, but not for persuasive messages.

[perkiness]

Answer to Question 1

Answer: E
Explanation: E) When you are trying to persuade a skeptical or hostile audience, credibility is essential. You must convince people that you know what you're talking about and that you're not trying to mislead them.

Answer to Question 2

Answer: B
Explanation: B) Just as social culture affects the success of a persuasive message, so too does the culture within various organizations. Some organizations handle disagreement and conflict in an indirect, behind-the-scenes way, whereas others accept and even encourage open discussion and sharing of differing viewpoints.