Compared to blogs, podcasts are A) much easier to edit. B) ...

[acc299]

Compared to blogs, podcasts are
 
  A) much easier to edit.
  B) more difficult to edit.
  C) equally challenging when it comes to editing.
  D) used only by high-tech companies.
  E) far less effective for conveying emotion and tone.

Question 2

Writing teasers on microblogging sites can be effective, as long as the payoffs to which they lead are valuable and legitimate.
 
  Indicate whether the statement is true or false.

[kardosa007]

Answer to Question 1

Answer: B
Explanation: B) The completing step is where podcasting differs most from written communication, because you are recording and distributing audio or video files. Editing audio or video is more time-consuming than editing text. Today, most personal computers, smartphones, and other devices now have basic audio recording capability, including built-in microphones. Voice can carry much more emotion and tone than words on paper or a screen.

Answer to Question 2

Answer: TRUE
Explanation: Teasers that entice users to look further are only as effective as your credibility. If you make outlandish promises that don't pay off, your teasers will quickly be ignored. If your pay-offs have value for users, teasers can be successful for you.

[acc299]

Gracias!

[ktidd]

Excellent