Author Question: ________ involves using social networks and social media to give customers a convenient way to get ... (Read 214 times)

naturalchemist

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________ involves using social networks and social media to give customers a convenient way to get help from a company.
 
  A) Networked organization
  B) Virtual organization
  C) Social customer service
  D) Sentiment analysis
  E) Socialization

Question 2

A community of interest that forms around a specific product is sometimes called a
 
  A) social community.
  B) cloud community.
  C) company community.
  D) brand community.
  E) target community.



TINA

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Answer to Question 1

Answer: C
Explanation: C) Social customer service involves using social networks and other social media tools to give customers a more convenient way to get help from the company and to help each other.

Answer to Question 2

Answer: D
Explanation: D) Communities of interest that form around a specific product are sometimes called brand communities, and nurturing these communities can be a vital business communication task.



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