Author Question: Of the following media, which is the richest? A) an electronic slide presentation that includes a ... (Read 111 times)

melina_rosy · **on:** Jun 24, 2018

Of the following media, which is the richest?

A) an electronic slide presentation that includes a prearranged series of images
B) a social media site that invites users' opinions and feedback on relevant topics
C) an audio podcast posted on Moodle
D) a formal business letter that's written on corporate letterhead
E) texting and IM

Question 2

According to your textbook, all of the following except ________ are factors you must consider when choosing a medium for a persuasive business message.

A) urgency of the message
B) cost of producing and sending the messages
C) your personal preferences
D) your audience's preferences
E) security and privacy

shaquita · **Reply #1 on:** Jun 24, 2018

Answer to Question 1

Answer: B
Explanation: B) The social media site is the richest because it's the only choice that allows for interactive communication and feedback.

Answer to Question 2

Answer: C
Explanation: C) You may enjoy using a particular medium, but you're trying to influence your audience to take action. Consequently, their preferences will outweigh yours.