An apparel designing company is planning to enter the women's ...

[jon_i]

An apparel designing company is planning to enter the women's trousers market. They are in the process of developing a product that will appeal most to customers. The part-worths for each of the attribute levels obtained from an initial customer survey and the subsequent regression analysis can be used to determine the
 a. customer utility value.
  b. optimal solution for the regression analysis.
  c. overall profit for the company.
  d. overall sales achieved by the company.

Question 2

The graph of the simple linear regression equation is a(n)
 a. ellipse. b. hyperbola.
  c. parabola. d. straight line.

[Zack0mack0101@yahoo.com]

Answer to Question 1

a
RATIONALE: The part-worths for each of the attribute levels obtained from an initial customer survey and the subsequent regression analysis can be used to determine the customer utility value.

Answer to Question 2

d
RATIONALE: The graph of the simple linear regression equation is a straight line.