Author Question: Which of the following best exemplifies big data? a. Five hundred Facebook users upload one ... (Read 188 times)

KWilfred · **on:** Jun 24, 2018

Which of the following best exemplifies big data?
a. Five hundred Facebook users upload one thousand pictures per day.
b. Cellphone owners around the world generate vast amounts of data by calling, texting, tweeting, and browsing the Web on a daily basis.
c. A local grocery store collects data from those that scan their loyalty card.
d. A pharmacy keeps track of customer purchases to send their customers coupons.

Question 2

____________________ assigns values to outcomes based on the decision maker's attitude toward risk, loss, and other factors.
a. Simulation optimization b. Utility theory
c. Optimization model d. Data dashboard

medine · **Reply #1 on:** Jun 24, 2018

Answer to Question 1

b
RATIONALE: Big data is simply a set of data that cannot be managed, processed, or analyzed with commonly available software in a reasonable amount of time.

Answer to Question 2

b
RATIONALE: Decision analysis employs utility theory, which assigns values to outcomes based on the decision maker's attitude toward risk, loss, and other factors.