Content analysis is a data-collection method that systematically ...

[Brittanyd9008]

Content analysis is a data-collection method that systematically examines some form of communication.With the help of an example, explain why this method is likely to be less expensive than field research.
 
  What will be an ideal response?

Question 2

Regarding gender role stereotyping and segregation in modern society, empirical evidence suggests
 
  A) a dramatic decrease in these phenomena.
  B) a continuation of these phenomena, despite tremendous shifts in gender role attitudes.
  C) socialization to gender roles no longer emphasizes a differentiation between males and females.
  D) gender role stereotyping is a myth perpetuated by feminists.

[ApricotDream]

Answer to Question 1

A major advantage of content analysis is that it is usually inexpensive and often less time consumingthan other data-collection methods, especially field research. For instance, if a person wanted to examine the content of television commercials that target older people, he/she wouldn't need fancy equipment, a travel budget, or a research staff.

Answer to Question 2

B

[Brittanyd9008]

Thank you!

[ApricotDream]

Happy to help