The questionnaire pretest serves the same role in a questionnaire design that test marketing serves in new product
development.
a. True
b. False
Indicate whether the statement is true or false
Question 2
People of the same age ____, which leads to similar consumption patterns.
a. have similar tastes
b. share many common symbols and memories
c. have similar motivation levels
d. have the same attention levels
e. are of the same social class