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Author Question: A researcher is interested in obtaining information from a respondent about a purchase event that ... (Read 29 times)

evelyn o bentley

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on: Jun 28, 2018
A researcher is interested in obtaining information from a respondent about a purchase event that occurred recently.
  Which of the following statements is FALSE?
 a. The telescoping effect is larger while recall loss effect is smaller.
  b. The recall loss effect is larger while the telescoping effect is smaller.
  c. The telescoping effect and recall loss effect are about the same.
  d. Both a and c are false.
  e. Both b and c are false.

Question 2

Whitney is a teenager who loves the program Hannah Montana. She wants to be just like the star of the show, Miley Cyrus, and looks to Miley for information on how to dress and behave. For Whitney, Miley Cyrus is a(n)
 a. market maven.
  b. aspirational reference group.
  c. associative reference group.
  d. brand community.
  e. dissociative reference group.


sierrahalpin

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

B


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