When determining content of individual questions, in general you ...

[RYAN BANYAN]

When determining content of individual questions, in general you want to capture the needed data using
 a. the same question multiple times, but worded differently.
  b. as few questions as possible.
  c. generalizations and estimates.
  d. sophisticated language, words and phrases.
  e. All of the above.

Question 2

Opinion leaders might have all of the following characteristics except that they
 a. learn a lot about the products.
  b. are close-mouthed.
  c. are self confident.
  d. tend to buy new product variants when they are first introduced to the market.
  e. are willing to share product-relevant information.

[zacnyjessica]

Answer to Question 1

b

Answer to Question 2

B