Ed is a purchasing agent for Jennings Hardware store. Ed is in the market for a new copy machine and is most concerned about getting a copier that will do all of the tasks Ed needs a copier to do. Ed has ________ needs.
a. situational
b. functional
c. social
d. psychological
e. knowledge
Question 2
People magazine conducts an annual survey across 25 Asian countries and asks respondents to rate automobiles
across 30 attributes. The questions ask the consumers to rate each brands from 1=low to 5=high on quality, value,
image, price, etc. This is an example of
a. self-report attitude measures.
b. measuring attitude using physiological reaction.
c. indirect technique to measure attitude
d. direct observation of attitude-related behavior.
e. performance of objective tasks to determine attitudes.
The 1993 “Rain Machine”over the North-Central U.S
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