Author Question: What characteristic must a scale possess in order for the researcher to compute the ratio of the ... (Read 65 times)

armygirl · **on:** Jun 28, 2018

What characteristic must a scale possess in order for the researcher to compute the ratio of the magnitude of the
numbers?
a. It must have an arbitrary zero point.
b. The range of the absolute scale intervals must be divisible by two.
c. It must use only integers.
d. It must have an absolute zero point.
e. The modal ratio must be greater than two.

Question 2

Ying was really frustrated with laundry detergent at first, but she came to be really satisfied with it over time. Most likely Ying was a ____ consumer.
a. highly affective
b. high-involvement
c. low-involvement
d. high need for cognition
e. low need for cognition