Author Question: Thomas Bonoma identified particular skills that are important to marketing managers. Included are: ... (Read 38 times)

shenderson6

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Thomas Bonoma identified particular skills that are important to marketing managers. Included are:
 a. allocating skills.
 b. monitoring skills.
 c. controlling skills.
 d. all of the above.
 e. (a) and (b) only.

Question 2

A technique used in studies using telephone interviews, in which the numbers to be called are randomly generated is
  called ___________________ _.
 Fill in the blank(s) with correct word



wuly

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Answer to Question 1

e

Answer to Question 2

random-digit dialing



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