____ can lead to affect generation through brand familiarity. a. ...

[fasfsadfdsfa]

____ can lead to affect generation through brand familiarity.
 a. The brand familiarity effect
  b. The mere exposure effect
  c. Schema processing
  d. High-exposure processing
  e. Operant conditioning

Question 2

As order processing activities move onto the Web, salespersons can center more on relationship building and less on transaction details.
 
 Indicate whether the statement is true or false

[katkat_flores]

Answer to Question 1

B

Answer to Question 2

true