Studies that rely on phone books
a. Under represent households that move from one geographic area to another.
b. Often end up with an inadequate sampling frame.
c. Might encounter a non-coverage area.
d. Do not include wireless numbers.
e. All of the above are true.
Question 2
Li purchases only Dove, Ivory, and Irish Spring soaps. She is what is best known as
a. multibrand loyal.
b. a habitual buyer.
c. operant conditioned.
d. a repeated-brand purchaser.
e. a multicommitted buyer.