Author Question: Studies that rely on phone books a. Under represent households that move from one geographic area to ... (Read 96 times)

cabate · **on:** Jun 28, 2018

Studies that rely on phone books
a. Under represent households that move from one geographic area to another.
b. Often end up with an inadequate sampling frame.
c. Might encounter a non-coverage area.
d. Do not include wireless numbers.
e. All of the above are true.

Question 2

Li purchases only Dove, Ivory, and Irish Spring soaps. She is what is best known as
a. multibrand loyal.
b. a habitual buyer.
c. operant conditioned.
d. a repeated-brand purchaser.
e. a multicommitted buyer.