Author Question: Which of the following is(are) disadvantage(s) of the geographical sales organization? a. The ... (Read 725 times)

Beheh · **on:** Jun 28, 2018

Which of the following is(are) disadvantage(s) of the geographical sales organization?
a. The salesperson has substantial flexibility in choosing which products and customers to emphasize.
b. Each salesperson must be able to perform all of the selling tasks for all of the firm's products and for all customers in a particular territory.
c. Sales personnel are often uncertain about which customers and prospects fall within their area of responsibility.
d. all of the above.
e. (a) and (b) only.

Question 2

A day before elections, a local political candidate for mayor made a speech stressing several important points. To
find out whether these points impacted the candidate's popularity, he needed to obtain questionnaire data from
registered hometown voters. He would be advised to employ
a. focus group interviews.
b. telephone interviews.
c. personal interview surveys.
d. a mail survey.
e. the use of a passive people meter.