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Author Question: Many trade publications offer free subscriptions to selected readers, this is called requester ... (Read 97 times)

PhilipSeeMore

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Many trade publications offer free subscriptions to selected readers, this is called requester publications.
 
 Indicate whether the statement is true or false

Question 2

The question: What was your reaction to the Budweiser advertisement you saw on television during the Super
  Bowl? is an example of which type of question where the respondents are free to answer in their own words rather
  than being limited to choosing from among a set of alternatives?
 a. Open-ended questions.
  b. Closed-ended questions.
  c. Scaled-response questions.
  d. Ad reaction measurement.
  e. None of the above.



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Mollythedog

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Answer to Question 1

true

Answer to Question 2

a





 

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