Author Question: A penetration pricing policy is optimal if there is a relatively high repeat purchase rate for ... (Read 72 times)

Chloeellawright · **on:** Jun 28, 2018

A penetration pricing policy is optimal if there is a relatively high repeat purchase rate for nondurable goods.

Indicate whether the statement is true or false

Question 2

Which of the following statements does NOT accurately describe the mail questionnaire?
a. It allows a wide sample to be used.
b. It allows a representative sample to be used.
c. It is a relatively inexpensive means of recruiting respondents.
d. It ensures that the correct person receives and completes the questionnaire.
e. It is more suitable for contacting busy executives than a telephone or personal interview.