Kimberly thought about buying a book. When she went into the ...

[jeatrice]

Kimberly thought about buying a book. When she went into the bookstore, a cover attracted her eye and she wanted to purchase the book. She grabbed it and went to the cashier. It was only after she began to read the book that she began forming an attitude about it. This is best known as the
 a. progression theory.
  b. cognitive primacy model.
  c. hierarchy of effects.
  d. TFD model.
  e. central processing theory.

Question 2

Because making bids saves cost and time, firms should utilize on-line bidding whenever feasible.
 
 Indicate whether the statement is true or false

[ErinKing]

Answer to Question 1

C

Answer to Question 2

false