Word-of-mouth communication is powerful because we tend to have ...

[moongchi]

Word-of-mouth communication is powerful because we tend to have confidence that the opinions of friends or relatives are more reflective of the majority than they may be. This is an example of
 a. size distortion.
  b. the extrapolation bias.
  c. the infrequency bias.
  d. sample error.
  e. the law of small numbers.

Question 2

Value-based strategies seek to move the selling proposition from one that centers on current prices and individual transactions to a longer-term relationship built around value and lower total cost in use.
 
 Indicate whether the statement is true or false

[zoeyesther]

Answer to Question 1

E

Answer to Question 2

true