Questions that give the respondent no indication of the true purpose of the research project are known as
a. disguised questions.
b. confounded questions.
c. structured questions.
d. undisguised questions.
e. unstructured questions.
Question 2
Upon entering the East German market, Coca-Cola took advantage of the fact that most consumers were used to taking their soft drinks from vending machines to focus on vending machines when setting up their distribution system. They were utilizing ____ to capture consumers.
a. habit
b. brand loyalty
c. price
d. additive differential decisions
e. buying the most familiar brand