Maureen hates shopping for clothes. So the night before a gala event that she was planning to attend, she is at the mall frantically looking for a dress to wear. What consumer tendency does this illustrate?
a. appraisal theory
b. prospect theory
c. procrastination
d. dressing room phobia
e. decision delay
Question 2
E-commerce is just an instrument for accomplishing marketing goals - the need for sound marketing strategy remains.
Indicate whether the statement is true or false
