Author Question: Consumers might often not choose to use compensatory models primarily because they a. result in a ... (Read 31 times)

geoffrey · **on:** Jun 28, 2018

Consumers might often not choose to use compensatory models primarily because they
a. result in a negativity bias in evaluations.
b. result in a positivity bias in evaluations.
c. are not accurate.
d. require a significant amount of effort.
e. do not fit with most product or service decision-making situations.

Question 2

Which task in the sales cycle handles post-sales problem resolution, customer guidance, and ongoing contact to insure customer retention, loyalty, and growth?
a. Lead qualification
b. Customer care and support
c. Negotiations and sales closure
d. Fulfillment
e. (b) and (c) only