Which of the following research scenarios are examples of the observation method?
a. A car dealer checking which radio stations cars are tuned to when they're brought in for service, to knowwhich stations to advertise on.
b. Recording license plate information in a shopping mall parking lot to learn where shoppers are coming from.
c. The use of different colored promotional flyers mailed to different zip codes to identify which trading area aretailer is serving.
d. Studying scuff marks on tiles at a museum as a means of measuring the popularity of a display.
e. All of the above are examples of observational research methods.
Question 2
All of the following statements are true about compensatory decision-making models except
a. they are a way of quantifying mental cost benefit analysis.
b. consumers do not formally make these ratings when making a decision.
c. they predict a consumer's bias toward a product.
d. they can be used to predict which brand a consumer is more likely to choose.
e. consumers set up cutoff levels for each attribute and reject a brand if it is below the cutoff.
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