The decision to use observation methods of data collection requires that the researcher specify:
a. Who is to be observed.
b. What aspects of the behavior should be reported.
c. When the observation is to be made.
d. Where the observation is to be made.
e. All of the above.
Question 2
A consumer making a computer purchase might collect information about an Apple computer and make a judgment on it before moving on to the next brand. This is an example of a(n) ____ model of decision making.
a. attribute processing
b. classification
c. compensatory
d. noncompensatory
e. brand processing
