Author Question: Factors that directly affect the opportunity to process information might include all of the ... (Read 140 times)

Wadzanai

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Factors that directly affect the opportunity to process information might include all of the following except
 a. the consumers' cognitive abilities.
  b. the number of retail outlets or dealers.
  c. the attribute information available about each brand.
  d. the information format.
  e. time availability.

Question 2

During the tornado strategy Hewlett-Packard found three priorities:
 a. just-ship, extend distribution channels, and drive to the next higher price point.
 b. just-ship, extend distribution channels, and drive to the next lower price point.
 c. just-ship, shorten distribution channels, and drive to the next higher price point.
 d. just-ship, shorten distribution channels, and drive to the next lower price point.
 e. none of the above.



sabina576

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Answer to Question 1

A

Answer to Question 2

b



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