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Author Question: Enduring involvement is a. a high level of ongoing response over time. b. affective responses to ... (Read 345 times)

09madisonrousseau09

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on: Jun 28, 2018
Enduring involvement is
 a. a high level of ongoing response over time.
  b. affective responses to specific brands.
  c. the long-term perceptual response to involvement.
  d. the long-term cognitive effects of involvement in a product category.
  e. a perceptual framework that is particularly resistant to change.

Question 2

Which is not a step for building a strong brand?
 a. Develop deep brand awareness or a brand identity.
 b. Establish the meaning of the brand through unique brand associations.
 c. Elicit a positive brand response from customers through marketing programs.
 d. Build brand relationships with customers, characterized by intense loyalty.
 e. All of the above are steps.


SamMuagrove

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

e


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