Author Question: Callaway Golf Company conducted a one-time survey of golfers and asked them about their attitudes, ... (Read 60 times)

arivle123 · **on:** Jun 28, 2018

Callaway Golf Company conducted a one-time survey of golfers and asked them about their attitudes, preferences
and intentions regarding buying custom clubs. This is an example of a(n)
a. cross-sectional study.
b. exploratory research.
c. causal research.
d. field experiment.
e. laboratory experiment.

Question 2

Because Cathy was about to have triplets, her husband Don was very interested in any baby-related products. This is referred to as
a. enduring involvement.
b. particular involvement.
c. perceptual response.
d. particular response.
e. situational involvement.