Author Question: Leading companies can use a capabilities advantage to improve research and development and to ... (Read 33 times)

BRWH · **on:** Jun 28, 2018

Leading companies can use a capabilities advantage to improve research and development and to address unmet customer needs.

Indicate whether the statement is true or false

Question 2

The following statement best describes the sample used in which type of descriptive design? We will use a carefully
selected sample, selection being based on household size, income level, and television viewing patterns. We must also
be concerned with the stability of the sample elements, in order to ensure repeated availability for measurement.
a. Advertising evaluation design
b. Longitudinal design
c. Viewership pattern design
d. Latitudinal design
e. Cross-sectional design