Author Question: Everything else at the restaurant was fine, but after Kimberly discovered an insect in her soup, she ... (Read 16 times)

Mollykgkg · **on:** Jun 28, 2018

Everything else at the restaurant was fine, but after Kimberly discovered an insect in her soup, she decided not to return. This is an example of how
a. retrieval cues affect decision making for services.
b. negative information can be diagnostic.
c. consumption goals can affect repurchase decisions.
d. the consideration set can be important for consumption.
e. goal-related cues affect decision making for services.

Question 2

A balanced scorecard seeks to match the functional strategy to the business unit's growth and lifecycle stages.

Indicate whether the statement is true or false