Author Question: S.C. Johnson has developed an ingenious twist on their widely available wood cleaner Pledge called ... (Read 65 times)

imanialler · **on:** Jun 28, 2018

S.C. Johnson has developed an ingenious twist on their widely available wood cleaner Pledge called Pledge
wipes. The marketing manager wishes to test market the new product, but they are hesitant to do so because other
manufacturers of home cleaning products could easily duplicate S.C. Johnson's modification. Which type of test
marketing would you recommend where consumers are shown the new wipes and asked to rate its features
a. controlled test market.
b. standard test market.
c. simulated test market.
d. electronic test market.
e. None of the above.

Question 2

A greater degree of product category expertise and knowledge will ____ an information search.
a. restrict
b. decrease
c. increase
d. lower the evaluation of
e. increase the evaluation of