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Author Question: The three segments of the value-based strategy identified by Dow Corning are innovation-focused ... (Read 31 times)

Mimi

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on: Jun 28, 2018
The three segments of the value-based strategy identified by Dow Corning are innovation-focused customers, customers in fast-growing markets, and market customer relationship.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is TRUE of test markets?
 a. Simulated test markets are not useful for eliminating weak products before they go to a standard test market.
  b. Electronic test markets, popular in the 1970's, are now a declining segment of the test market industry.
  c. A prime advantage of simulated test markets is the protection from competitors that they provide.
  d. In a standardized test market the entire test program is conducted by an outside service.
  e. None of these statements are true; they are all false.


bitingbit

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

c


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