The three basic types of research are:
a. experimental, descriptive, causal
b. exploratory, demonstrative, causal
c. exploratory, descriptive, experimental
d. exploratory, descriptive, causal
e. experimental, demonstrative, cause-and-effect
Question 2
Music in advertising can likely have all of the following positive effects except
a. attracting attention.
b. being used as an effective classical conditioning strategy.
c. increasing the rate of recall of central arguments in an ad.
d. generating positive feelings.
e. stimulating emotionally laden memories.